Success in finance requires mathematical ability, careful analysis and constantly striving for excellence. When it comes to success in charity – maximising the number of lives saved and improved per dollar invested – we shouldn’t expect any less. Our research shows that some charities are more than 100x more cost-effective than the median charity. We offer free donation counselling, workshops on strategic do-gooding and charity dinners at your firm.

For more information about REG’s philosophy and strategic approach, check out the launch talk by our co-founder Adriano Mannino:

Consider the following decision situation, first introduced by analytic philosopher Peter Singer:

You’re walking past a muddy pond and realize that a child is drowning in it, and that its life depends on your (in)action. As it happens, you’re wearing a newly bought suit and expensive shoes, which you need for professional purposes and which cost you $3,400. Rushing into the pond and saving the child poses no risk to you at all, but it will ruin your suit and shoes – you’ll have to replace them for $3,400, which amount you’d otherwise have spent on some luxury goods. What would you do?

Evidence-based development economics shows that in the real world out there, we can expect to actually save a life for $3,400. Since many people in rich countries possess thousands of dollars that are not essential to them, they’re faced with this choice multiple times over.

Be part of the movement!

Become a REG member by pledging 2% or more of your earnings.

percent of my income to charities I believe do the most good.

You'll be able to select one of our highly effective charities when you make your first donation.